hair

I just received a letter from my former University, asking obviuosly for money. Unfortunately,
I didn't feel like donating money after reading the letter. Why? Here it is:

"Here are the accomplishments in just a few of our departments this past year. Chemistry and Physics. The laboratory of Prof. XXX, in collaboration with Prof. YYY and Prof. ZZZ developed a techinque that allowed them to stencil the word "hair" onto a single huma hair."

Great. Amazing. Wonderful. So what?