Utopian Turtletop

Leaving no talent untapped in its quest for perfection, the Ford Motor Co. asked Marianne Moore, one of America's foremost poets in the 1950s, to suggest a name for the product it would debut in late summer, 50 years ago. She replied: "May I submit Utopian Turtletop? Do not trouble to answer unless you like it."

By George F. Will
September 6, 2007 -- The Washington Post