53 Brentwood Blog

Thursday, September 06, 2007

Utopian Turtletop

Leaving no talent untapped in its quest for perfection, the Ford Motor Co. asked Marianne Moore, one of America's foremost poets in the 1950s, to suggest a name for the product it would debut in late summer, 50 years ago. She replied: "May I submit Utopian Turtletop? Do not trouble to answer unless you like it."

By George F. Will
September 6, 2007 -- The Washington Post


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