three M’s

Joe Scarborough nailed it when we discussed this earlier today.

The biggest problem is that Mitt Romney either doesn’t know who he is or he doesn’t want Americans to know who he is....What are the three defining things of Mitt Romney’s personal and political life? They’re actually three M’s....The first “M” is Mormonism. He’s proud to be a Mormon but can’t embrace it too closely for a lot of different reasons. The second “M” is money. He is a money man. He’s done extraordinarily well. Talk to Democrats. Talk to people that worked alongside him....They will tell you. He did great work setting up Bain Capital. But he’s sort of afraid to go there. And then the third is Massachusetts. He doesn’t want to talk about his Massachusetts record because he was basically the godfather, at least intellectually, of Obamacare.
When you can’t talk about who you are, when you can’t talk about what you believe, when you can’t talk about the core of what you have been over five decades, then you’ve handcuffed yourself and you’re not going to be able to do what you need to do to win elections. I think that’s his biggest problem, not just a failure to communicate, but the failure to embrace his own biography....