So thick.

"You don't know who anyone really is in LA. The bullshit out there is so thick. You wouldn't believe the things that people will look you in the eye and say." She tenses visibly. "Being successful in that industry is about more than just swallowing it and deciding to make some money. You'd also have to say, 'I like this' and 'This is great' when you didn't mean it. You'd have to play those kind of games. And I can't do it."
Natascha McElhone

I like this way of characterizing 'bullshit'.